FM 97.1 Charlie

Having been invited to do an interview on Wednesday with Nicolle Camarata for  97.1 FM   Charlie I began thinking of why I do what I do.

For many men the thought of never finding the right types of women with whom they can share their lives is frightening.  Yet, rarely do they express their feelings of fear and loneliness to friends and family.  Rather they tamp it down inside until they begin believing that they’ll always be alone.

What these guys don’t understand is that dating desirable women takes a little work on their part.  The accept me as I am mindset is the number one reason they’re still single.

My job is to help men understand that though they’re talented, kind, educated, and all around good guys, women won’t have a clue unless they change their you get what you see attitudes.

I accomplish this by helping men understand how women think – what draws them to particular men, while completely dismissing others with similar values.

Image is personal branding, and just as we’re drawn to certain products and services by attractive visuals, women shop for men in much the same way.

When it comes to dating, women are seekers of relationship knowledge.  They read and practice dating rules that make sense to them, while men haven’t a clue about what’s going on inside their heads.  By sharing this information guys have a better chance of attracting and keeping desirable women – they’re on the same page, leaving less room for error.  And the odds of losing the lady while wondering where they went wrong drastically drop.

Few men want to end up alone.  And helping worthy men make the necessary changes that result in finding and keeping their Ms. Rights . . . well, that never gets old.

My interview on FM 97.1 Charlie will air Thursday morning drive time, August 4th.